编者按:
对展览会的题材进行划分并在业内达成共识是进行展览业行业统计的重要基础。
在北美地区,一些权威研究机构或协会对展览会题材的划分也在根据行业变化情况不断进行调整。通过比较下面两张图我们可以发现,十年前CEIR将展览会的题材划分为11类,最新的划分结果是14大类。主要变化在于对原来的EN和GV做了进一步细分,单列出了可自由支配的消费品与服务(CS–Discretionary Consumer Goods and Services)、教育(EN-Education)和金融、法律与房地产(FN-Financial, Legal and Real Estate)。以上调整从一定程度上反映了产业和展览市场结构的变化。
最新的14大类如下,并请特别注意CG(消费品和零售贸易)和CS(可自由支配的消费品与服务)的区别:
1. BZ - Business Services
Advertising/Marketing
Architecture
Audio-Visual
Business
Death Care Services
Engineering
Human Resources
Plant Engineering and Operations
Printing
Security
2. CG –Consumer Goods and Retail Trade
Apparel
Gifts
Hardware
Housewares
Jewelry
Laundry and Dry Cleaning
Leather Goods and Luggage
Lighting
Office Equipment and Supplies
Photography
3. CS –Discretionary Consumer Goods and Services
Art
Beauty and Personal Care
Consumer Services
Rental and Leasing
Religious
Toys and Hobbies
Wedding
4. ED –Education
Associations
Education
Libraries
5. FD –Food
Food and Beverage
Food Processing and Distribution
Restaurant and Food Service
6. FN –Financial, Legal and Real Estate
Accounting
Banking
Financial
Insurance
Legal
Real Estate
7. GV –Government
Fire and Fire Protection
Government
Military
Police
Safety
8. HM –Building, Construction, Home and Repair
Building and Construction
Home Economics
Home Furnishings and Interior Design
Housing
Landscape and Garden Supplies
Stores and Store Fittings
Wood Workings
9. ID –Industrial/Heavy Machinery and Finished Business Outputs
Air Conditioning, Heating and Refrigeration
Manufacturing
Metal Working and Coatings Technology
Packaging
Robotics
Waste Management
Welding
10. IT –Communications and Information Technology
Communications
Computers and Computer Applications
Electrical and Electronics
Publishing
Radio, TV and Cable
Telecommunications
Telephone
11. MD –Medical and Health Care
Dental
Industrial
Medical and Health Care
Nursing
Pharmaceuticals
Veterinary
12. RM –Raw Materials and Science
Agriculture and Farming
Ceramics and Glass
Chemical
Energy
Floriculture and Horticulture
Forest Products
Mining
Ocean Science and Equipment
Paint
Paper
Petroleum, Oil and Gas
Plastics
Pollution Control
Science
Textiles
Water
Wire
13. ST –Sporting Goods, Travel and Amusement
Amusement
Boats
Recreation
RV
Sporting Goods
Travel Industry
14. TX –Transportation
Aerospace and Aviation
Automotive and Trucking
Physical Distribution
Railroads
Other Transportation Services