2023年10月8日  星期日  2023-2024学年第一学期     第5周

美国展览业研究中心(CEIR)对展览会题材的分类

发布者:系统管理员发布时间:2015-04-24浏览次数:985

美国展览业研究中心(CEIR)对展览会题材的分类
2015-04-23 IEMSSUIBE IEMSSUIBE

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对展览会的题材进行划分并在业内达成共识是进行展览业行业统计的重要基础。


在北美地区,一些权威研究机构或协会对展览会题材的划分也在根据行业变化情况不断进行调整。通过比较下面两张图我们可以发现,十年前CEIR将展览会的题材划分为11类,最新的划分结果是14大类。主要变化在于对原来的EN和GV做了进一步细分,单列出了可自由支配的消费品与服务(CS–Discretionary Consumer Goods and Services)、教育(EN-Education)和金融、法律与房地产(FN-Financial, Legal and Real Estate)。以上调整从一定程度上反映了产业和展览市场结构的变化。





最新的14大类如下,并请特别注意CG(消费品和零售贸易)和CS(可自由支配的消费品与服务)的区别:


1. BZ - Business Services

Advertising/Marketing

Architecture

Audio-Visual

Business

Death Care Services

Engineering

Human Resources

Plant Engineering and Operations

Printing

Security


2. CG –Consumer Goods and Retail Trade

Apparel

Gifts

Hardware

Housewares

Jewelry

Laundry and Dry Cleaning

Leather Goods and Luggage

Lighting

Office Equipment and Supplies

Photography


3. CS –Discretionary Consumer Goods and Services

Art

Beauty and Personal Care

Consumer Services

Rental and Leasing

Religious

Toys and Hobbies

Wedding


4. ED –Education

Associations

Education

Libraries


5. FD –Food

Food and Beverage

Food Processing and Distribution

Restaurant and Food Service


6. FN –Financial, Legal and Real Estate

Accounting

Banking

Financial

Insurance

Legal

Real Estate


7. GV –Government

Fire and Fire Protection

Government

Military

Police

Safety


8. HM –Building, Construction, Home and Repair

Building and Construction

Home Economics

Home Furnishings and Interior Design

Housing

Landscape and Garden Supplies

Stores and Store Fittings

Wood Workings


9. ID –Industrial/Heavy Machinery and Finished Business Outputs

Air Conditioning, Heating and Refrigeration

Manufacturing

Metal Working and Coatings Technology

Packaging

Robotics

Waste Management

Welding


10. IT –Communications and Information Technology

Communications

Computers and Computer Applications

Electrical and Electronics

Publishing

Radio, TV and Cable

Telecommunications

Telephone


11. MD –Medical and Health Care

Dental

Industrial

Medical and Health Care

Nursing

Pharmaceuticals

Veterinary


12. RM –Raw Materials and Science

Agriculture and Farming

Ceramics and Glass

Chemical

Energy

Floriculture and Horticulture

Forest Products

Mining

Ocean Science and Equipment

Paint

Paper

Petroleum, Oil and Gas

Plastics

Pollution Control

Science

Textiles

Water

Wire


13. ST –Sporting Goods, Travel and Amusement

Amusement

Boats

Recreation

RV

Sporting Goods

Travel Industry


14. TX –Transportation

Aerospace and Aviation

Automotive and Trucking

Physical Distribution

Railroads

Other Transportation Services

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